Google loves WordPress. I love Google and I love WordPress (it’s very search engine friendly). It makes Search Engine Optimization easy!

If you can operate Microsoft Word, you can probably use WordPress.

It lowers the bar for what it takes to maintain websites. Although WordPress began as a blogging platform, it’s now so much more.

No software needed. Have a laptop and wireless connection? Go to the nearest wi-fi hotspot if you want and blog about your cats or your business. (You can even easily blog from your iPhone or Android phone with WordPress’ mobile app!

WordPress Kills Spam. That’s right, you won’t have to worry about a flood of spam comments (Just enable the built-in Akismet plugin).

Not just a blog. WordPress has a feature called “pages” which allows you to easily create pages on your website. For example, you could add an “about me” page with your biography. You can even create an entire web site using pages in WordPress, with a custom home page and your blog as one of the sub-pages.

Widgets for Facebook, YouTube, Twitter and more. You can add “widgets” to your sidebar and rearrange them without touching any HTML code or messing up your blog. Just drag and drop the sidebar widgets around, and instantly you can have fun stuff in your sidebar.

Customizable. You can make WordPress do just about anything by simply finding the right plugin.

If you ever get tired of how your website looks, simply create, or find, a different WordPress Theme.

Right about now you might be asking yourself “What do I need a Web Designer for if WordPress is so easy and will do all of this for me?” Your Web Designer will be there to setup WordPress and give it a look customized to your brand. Your Web Designer can also setup and customize features and plugins for you to ensure that your site is all ready to go, ready for you to take over, and ready for business!

Choosing a WordPress-based website leaves you in control. It’s also a future-proof solution considering that WordPress is steadily growing as the most popular website platform.

Most bloggers gain their traffic from 3 sources, inbound links (other websites linking to yours), search engines (Google, Yahoo!, MSN, etc.) and social media (Facebook, MySpace, Squidoo, Digg, etc.).

Take your content to where the traffic is (Facebook, YouTube, etc.) and use your Blog/Website to bring it all together for those find you on the social networks.

Link Building

Link building allows your website to be more easily found by others. The more websites that are linking to you, the more potential you have for getting higher rankings by the search engines. It’s not just quantity that is important, but the quality of the links coming in to you.

Just remember, the best links don’t come from submitting your site to a link farm or blog directory. Quality links typically come from the genuine interest of others in your website or blog, in other words, if you are offering interesting and valuable content through your site others are more likely to link to you, naturally. You may also want to consider purchasing link space on websites with high Google Page Ranks.

Content is King

Great content is an important key component of search engine optimization. After-all, you want people to look up to you as the expert. With lots of original, valuable, entertaining, and inspiring content you can dominate your market.

Keywords and Key Phrases

Something to consider. What keywords and key phrases are people going to search for to find a website/company like yours?  Once you have answered that question you can optimize your site and content to those words/phrases.  Use them throughout the content of your website, but don’t over-do-it. Be wise.