You’ve got a website right? And you have value and services to offer the world. Are you leveraging your website effectively to compel your visitors to action? In other words, what is your call to action?
There are multiple things to consider when going about this. Here are some questions you may want to ask yourself:
- Who is my target audience?
- What am I offering?
- What is the end result or action I want my website visitors to take?
- What do I have to offer for free?
- What do I have to offer for sale?
- What compelling offer should I make on the front page of my website?
Now that you’ve gone through these simple questions it’s time to determine what to do next. You may want to make one offer, or multiple. Perhaps you’ll compel people to sign up for your newsletter by providing their name and email address in exchange for a free article or other download with valuable information. By signing them up for your newsletter you now have an opportunity to market your services to them on an ongoing basis (just don’t forget to provide something of value in each newsletter).
If your purpose is to sell a membership or a product, make that clear on the front page. Many online visitors don’t look any further than the front page. The front page is your most important page, use it wisely.
Keep these 4 steps in mind for how to effectively engage your visitors:
INTERRUPT – ENGAGE – EDUCATE – OFFER… more on those later.